July 8th, 2010 
Matt Loede 
Posted in Dear Cleveland, All Of Northeast Ohio and Cleveland Cavaliers Supporters Wherever You May Be Tonight;
As you now know, our former hero, who grew up in the very region that he deserted this evening, is no longer a Cleveland Cavalier.
This was announced with a several day, narcissistic, self-promotional build-up culminating with a national TV special of his “decision” unlike anything ever “witnessed” in the history of sports and probably the history of entertainment.
Clearly, this is bitterly disappointing to all of us.
The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers have not betrayed you nor NEVER will betray you.
There is so much more to tell you about the events of the recent past and our more than exciting future. Over the next several days and weeks, we will be communicating much of that to you.
You simply don’t deserve this kind of cowardly betrayal.
You have given so much and deserve so much more.
In the meantime, I want to make one statement to you tonight:
“I PERSONALLY GUARANTEE THAT THE CLEVELAND CAVALIERS WILL WIN AN NBA CHAMPIONSHIP BEFORE THE SELF-TITLED FORMER ‘KING’ WINS ONE”
You can take it to the bank.
If you thought we were motivated before tonight to bring the hardware to Cleveland, I can tell you that this shameful display of selfishness and betrayal by one of our very own has shifted our “motivation” to previously unknown and previously never experienced levels.
Some people think they should go to heaven but NOT have to die to get there.
Sorry, but that’s simply not how it works.
This shocking act of disloyalty from our home grown “chosen one” sends the exact opposite lesson of what we would want our children to learn. And “who” we would want them to grow-up to become.
But the good news is that this heartless and callous action can only serve as the antidote to the so-called “curse” on Cleveland, Ohio.
The self-declared former “King” will be taking the “curse” with him down south. And until he does “right” by Cleveland and Ohio, James (and the town where he plays) will unfortunately own this dreaded spell and bad karma.
Just watch.
Sleep well, Cleveland.
Tomorrow is a new and much brighter day….
I PROMISE you that our energy, focus, capital, knowledge and experience will be directed at one thing and one thing only:
DELIVERING YOU the championship you have long deserved and is long overdue….
Dan Gilbert
Majority Owner
Cleveland Cavaliers
Tags: 
While the letter says a lot it misses one important factor. Nobody wanted to come to Cleveland to play with the King and help win a championship. Now that he’s gone. How do you plan on getting it done? Lebron WAS the Cleveland cavaliers. His numbers speak for themselves. He carried the team.
Very well said
Im not a Cav fan, I am a Mavs fan, but I couldn’t imagine how it feels to have a hero turn their back on you
My heart goes out to the true Cavs fans and the players who were left in the dust
Dan Gilbert u r my hero as well as many other clevelanders! Thank u for standing up for us and our loyalty. Don’t care what any other city says, LeBron was born and bred Cleveland and akron cleveland made him who he is today, for him to shun us and turn his back and humiliate us is unforgivable. Greed is one of the 7 deadly sins, and so is gluttony, so let James burn and get burnt knowing his was a greedy glutton. Cleveland loved him. But now, please pass this on to the named players, west, hickson, gibson, varejao, z, and mo must step to the limelight and burn him. Let those guys kno cleveland is behind them, no matter what, and let the motivation for an upset begin…
Dan Gilert is a wolf wearing sheep clothing. Lebron put a lot of money in his pockets, so now you going to talk smack? Remember, you tried to keep him. Lebron needs to do what makes him happy, not those sorry ass cavs. The curse stays in Cleveland.
Lebron james not deserve a thank you????????????????
Denise: Thanks for naming the other players because i didnt even remember who else played for the Cavs. I thought it was just lebron on the court.
what an Idiot and Hypocrite Dan Gilbert is..
DISLOYAL???? You Fired Danny Ferry a long time Cav and he did great in mgmt.
You Fired Mike Brown, coach of the year and 60+ wins this season what did they do wrong SELF-TITLED Majority owner?
I hope you incite a riot so you get it a lawsuit.
what an Idiot!! Hopefully he gets fined millions by the NBA for this childish cry-baby tirade